💪 Busting the Muscle Myth ⚡ |||||||||||||||||

Think about a simple lever - with the right fulcrum placement, a child can lift a car. It's not about biceps or brawn; it's about understanding where to focus your force for maximum effect.

This is exactly what's happening with AI in marketing (and other disciplines) today.

Just as a well-placed lever multiplies physical force exponentially, AI tools act as "mind-muscle" amplifiers - turning modest inputs into extraordinary outputs.

Small efforts, properly positioned, yield massive results. Size matters less. Smarts matter more. The marketing playbook is being rewritten.

Consider these power multipliers:

• One well-crafted prompt flexes into infinite content variations

• A single customer interaction builds strength across thousands of insights

• A modest budget, powered by AI intelligence, can outmuscle million-dollar campaigns

Now AI gives everyone access to the intellectual muscle of the world's most powerful minds.

Small players aren't just in the game anymore; they're dominating the field.

AI SMORGASBORD

Using avatars in psychosis therapy can help those who hear voices. Therapy involves patients talking with animated digital representations of voices they hear …what happens when people with acute psychosis meet the voices in their heads?

AI could be used to solve Britain’s most notorious cold cases, police chief says. A trial showed AI can review evidence which would take 81 years of man-hours in less than two days

Apple has finally released the new iPhone’s most anticipated feature. Earlier this year, the company launched Apple Intelligence, its new suite of AI features. It said at the time that the first of them would be coming later this year.

AI MADE EASY

Here’s a story of how a small agency was able to compete and win against the “big guys.”

Hypothetical? Yes.

Improbable? Perhaps. 

Impossible? Not!

AI TOOLKIT

You can find out more about the tools mentioned in this video via the links below. Remember, there will be multiple alternatives available for each task or function, and some capabilities overlap.

THROUGH A-EYES

Let’s take a look at how some of the bigger brands are using AI in advertising.

Dove created an AI-generated video campaign called "The Code" that critiques the negative impact of AI on beauty standards and women's self-esteem, while also demonstrating the brand’s commitment to ‘real beauty.’ Clever and effectiv.

Another standout AI campaign, this one from Coca-Cola is "Masterpiece," which uses AI to bring famous artworks to life. It really is a masterpiece.

An oldie but goodie. Already 7 years old, this campaign used algorithms to create millions of unique Nutella labels, generating massive public interest and selling 7 million jars in one month.

AI SKILLS SHIFT

AI impacts the entire arc of marketing, but in certain areas, it promises to be a complete game changer.

AI FOR GOOD

A broader perspective of the potential of AI to positively impact our world, and help us solve complex, universal challenges.

AI SMORGASBORD

Using avatars in psychosis therapy can help those who hear voices.

AI could be used to solve Britain’s most notorious cold cases, A trial showed AI can review evidence which would take 81 years of man-hours in less than two days

Apple has finally released the new iPhone’s most anticipated feature.

FREE RESOURCES

CURIOUS CAT

Meet Jackson Barn Cat a.k.a. JBC, office manager, resident AI-whisperer, and all-around curious cat. Each week he’ll nose bop a new challenge 😺

THE LAST WORD

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